We already know that the iPhone 15 Pro Max boasts an incredible camera, and Apple made a significant fuss during this week's "Scary Fast" event about the fact that all the footage shown was shot entirely on the smartphone. However, the straightforward claim of "shot on iPhone" might be oversimplified, as revealed by a new behind-the-scenes video from Apple.
Apple's iPhone 15 Claim: Exclusively Shot on a Smartphone?
In short, yes, the video was indeed captured using an iPhone 15 Pro Max. However, it becomes evident that a considerable amount of high-end equipment was involved in the process. If you aim to replicate footage similar to Apple's, you'll likely need a budget for studio-quality lighting, gimbals, drones, and SpaceCam rigs.
Rising Camera Performance of iPhone 15 Pro and the Role of Additional Gear
It's no surprise that Apple utilized professional-level equipment alongside the iPhone itself. As the world's most valuable company, it's clear they can afford several studio lights, and understandably, they want their advertisements to appear as polished as possible. While Apple openly shares the extensive technology used in a new blog post, leading with the simple and somewhat reductive "Shot on iPhone" line (previously used in various photography-focused marketing campaigns) certainly suggests that the phone is the star of the show.
iPhone 15 Photography: Impact of Professional Equipment and Its Future
iPhone photography has come a long way since the device's debut in 2007 and has arguably replaced several tiers of dedicated cameras (although the humble point-and-shoot seems to be making a comeback). But with the substantial amount of equipment required to supplement even the iPhone 15 Pro to create studio-quality footage, it seems it might take some time before it becomes the go-to choice for film directors.
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